Aran Cucine

Create an O2O strategy to drive much customers in local stores

Aran Cucine

The Challenge.

Design a new company website. Create and deliver an awareness marketing campaign localized in the main italian focus areas. The company brand awareness gap due to strength on focus export. The B2B wholesale network are focussed on selling competitors' kitchens because of their brands awareness in italian market.


Vanity as driver for customer acquisition

The Solution.

An italian national branding campaign and a digital marketing strategy to bring potential customers in the local selling partners. I created and delivered the strategy in order to communicate to the potential audience the right Value proposition and I managed the marketing campaign launch to acquire new customer leads interested to buy ARAN kitchens. For a more engaging and pervasive campaign, I focussed the campaign to italian wife thanks the hook of Barò Cosmetics sponsorship too (well known cosmetic Brand sold in Yamamay franchising network).

The Solution.

Landing pages CR

5.5%

Leads generated

+160