Alex Genovese - Alex Genovese

Ecommerce strategies: a growth approach to a low-margin business

Marginality is a significant factor in creating marketing strategies concerning e-commerce. A difference in profit/margin at the sale of a product undoubtedly affects the weighting of advertising investments and,

E-commerce

What are predictive Analytics and How to use for business

In today's data-driven world, businesses constantly seek ways to gain insights, make informed decisions, and stay ahead of the competition. One powerful tool that has emerged to address these needs

E-commerce

3 Marketing Automation to Use Today in a Loyalty Strategy

Marketing automation helps you to reach out to your customers in a multi-touchpoint way and when needed. Introduction to Marketing Automation Marketing automation is a powerful tool that can help

Data Analysis

Customer Segmentation: Let your business grow easily

Why Customer Segmentation is important Knowing your potential customers is the first driver that business owners should be interested in, and using precise segmentations to divide customers into categories can

Cookie di Terza Parte: come prepararsi alla deprecazione e che impatto avranno le campagne ADV

Scopri come prepararti all'era post-cookie: strategie e soluzioni per annunci digitali efficaci nel rispetto della privacy.

Navigating the Cookieless Future: tracking and advertising solutions

The cookieless future is rapidly approaching, significantly changing the digital advertising landscape. Marketers, advertisers, and businesses face new challenges and opportunities as they navigate this evolving terrain. Understanding the implications,